Essential Pro Jig Shoe

Part 1: The Price Gap

1. In your experience, do customers who have outgrown the Essential jig shoe often hesitate to buy the next level up due to the price difference?

Yes — frequently. The jump to £120–£150 puts many customers off. Sometimes — it depends on the dancer's level and commitment. Rarely — most customers are willing to invest in the upgrade. I haven't noticed this as a significant issue.

2. When a dancer has progressed beyond the Essential, what typically happens next? (Select all that apply)

They purchase a premium jig shoe (£120+). They stick with the Essential longer than ideal because of the cost. They look for second-hand or discounted options. They ask for a recommendation — and we often have nothing in between. Other:

3. How often do customers ask you for a jig shoe option between the Essential and the premium range?

Regularly Occasionally Rarely Never

Part 2: Interest in the Essential Pro

The Essential Pro will feature Liberty tips and Concorde heels — a genuine performance upgrade over the Essential, designed for dancers who are improving and ready for a better sound, at a price well below the premium range.

4. Based on what you know about your customers, how interested do you think they would be in the Essential Pro?

Very interested — I think it would sell well. Quite interested — I can see it appealing to a portion of my customers. Uncertain — I'd need to see more details (price, availability, etc.). Not very interested — my customers tend to go straight to the premium range.

5. Would you be interested in stocking the Essential Pro?

Yes — definitely. Yes — I'd start with a small trial order. Maybe — it depends on the wholesale price. Unlikely — it doesn't fit my current range.

6. Do you feel the Essential Pro fills a gap in your current product offering?

Yes — this is exactly what has been missing. Possibly — it could complement what I already stock. No — I feel my current range covers this already.

Part 3: Pricing

7. What retail price range do you think would make the Essential Pro attractive to your customers, given it includes Liberty tips and Concorde heels?

£75–£85 £86–£95 £96–£105 £106–£115 Not sure — depends on the final product.

8. What wholesale price would you feel comfortable paying for the Essential Pro?

£

9. Is there anything about the pricing or positioning of the Essential Pro that gives you concern?

Part 4: Final Thoughts

10. What would make you most confident recommending the Essential Pro to your customers? (Select all that apply)

A clear explanation of what Liberty tips and Concorde heels offer. A sample or demo pair to try in store. Marketing materials explaining the upgrade for dancers. Customer testimonials or reviews. A competitive wholesale price. Other:

11. Is there anything else you'd like us to know as we develop the Essential Pro?

Stay in the Loop

If you'd like to be notified when the Essential Pro is available to order, or would like to receive a sample pair, please leave your details below.

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Please notify me when the Essential Pro is available to order. I'd like to receive a sample pair of the Essential Pro.

Wholesaler Interest Survey

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